May 13, 2021
Genz & Associates is pleased to announce Vertical Supply Group’s (“VSG”) acquisition of leading rescue gear supplier, Rescue Direct. Rescue Direct has prided itself on its excellent service and its partnerships with top brands for over fifteen years. Rescue Direct’s mastery of rescue-specific equipment will enhance VSG’s growing line of products.
Based in North Carolina, VSG manufactures and supplies work-at-height equipment for adventurers and rescue personnel alike. The innovation and quality of their products match the effort and ingenuity they put into their retail, distribution, and e-commerce.
Genz & Associates, Inc. was retained by Platte River Equity as a buy-side M&A advisor to assist with VSG’s acquisition strategy. Through the comprehensive search process, Target Select, Genz identified Rescue Direct as an ideal fit for VSG.